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Brick and Mortar

Learning Team B:

University of Phoenix Online

EBUS 400 – E Business

Mr. Frank Futyma

May 23, 2005

Introduction

Brick and mortar is defined as a "traditional, street-side business that deals with its customers face-to-face in an office or store that the business owns or rents. Web-based businesses usually have lower costs and greater flexibility than brick-and-mortar operations" (Investopedia.com, 2005). A large majority of the travel industry has evolved through technological advancements, thus shifting their services from brick and mortar to providing online service. Web-based companies like Travelocity, Expedia, and Priceline are becoming important avenues for travel shoppers and have become a form of nemeses to traditional travel agents. However, analysts say that the traditional brick and mortar operations will always exist in the travel industry. "Leaders among online agencies, like Travelocity, acknowledge that multichannel......

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Approximate Word Count: 1196
Approximate Pages: 5 (250 words per double-spaced page)

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