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1. INTRODUCTION

The objective of this coursework is to analyze, using different tools, an organization looking towards analyzing its strategy and making conclusions of it. this implicates to, in the first place, make an in deep investigation of the organization to gain all the knowledge needed to apply these tools and, in the second place, to make a good use of this information and a better use of the tools given , being able to reach some critical and subjective conclusions.

the organization I have chosen is the one I started working for three months ago , which is called Phoenix Ophthalmic S.A. here, looking towards maintaining it anonymous due to the information which is given about it in this coursework. That's the reason why, also, some of the figures and specific details have variations in them. In any case, these modifications don't alter the reality of the work done, and the validity of the conclusions taken. All the focus of this work will be in the strategies......

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Approximate Word Count: 23982
Approximate Pages: 96 (250 words per double-spaced page)

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