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II. Starbucks Mission Statement
Establish Starbucks as the premier purveyor of the finest coffee in the
world while maintaining our uncompromising principles as we grow. The
following six guiding principles will help us measure the
appropriateness of our decisions. Provide a great work environment and
treat each other with respect and dignity. Embrace diversity as an
essential component in the way we do business. Apply the highest
standards of excellence to the purchasing, roasting, and fresh delivery
of our coffee. Develop enthusiastically satisfied customers all of the
time. Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success.
III. Company’s goals and objectives
Starbucks had some very good and professional goals for their company
in the future. Not all goals were about dominating the market, but some
were to earn the respect of customers and stockholders. Shultz wanted
the company to......

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Approximate Word Count: 2170
Approximate Pages: 9 (250 words per double-spaced page)

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