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Introduction:

Due to rapid technology advancement, we now live in a ‘small world' with a global marketplace. Foreign ideals and culture are easily spread and adapted by indigenous people in all corners of the globe via radio, television and now especially, computers software and the Internet. This whole dilemma has been termed as "Globalisation". The concept of globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political ad ecological spheres. Industrial globalization has taken its grip and businesses are going across the cultural boundaries. Worldwide production markets and broader access to a range of goods for consumers and companies is available. Globalization has some pros and cons. The convergence enhances the communication level between cultures. On the other hand, with globalization cultural differences are also highlighted.

What is Culture?

Culture is an inclusive concept......

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Approximate Word Count: 3668
Approximate Pages: 15 (250 words per double-spaced page)

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