Canadian Chocolate Bar Market
REPORT I: Marketing Background
Economic Trends:
• Increase in cost for manufacturing such as packaging or ingredients.
Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer's perspective on the product class.
Social, Demographic Trends:
• Although chocolate bars are thought to have been more enjoyed by a younger consumer, crispy crunch has always focused towards older demographics. This is shown through their mature packaging commercials.
Healthier Living:
• Consumers are now watching what they eat, and want to avoid products that contain ingredients that have become deemed as fattening.
Technology:
• Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, "buzz"......
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Approximate Word Count: 1335
Approximate Pages: 6 (250 words per double-spaced page)
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