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Executive Summary
There are two main key issues when dealing with Apple's digital music player market. The first issue consists of Apple maintaining its digital music player market share. The second issue pertains to whether or not Apple has a niche music player by not licensing its technology. Apple has a substantial market share consisting of 60% of the digital music player market when only 11% of the U.S. population owns digital devices. In order for Apple to maintain its major role in the digital player market it must consistently maintain its innovativeness over other digital music players in the industry. Apple not licensing their technology and creating a niche music player could hurt them in a market where consumers may want to use their device to its full potential.
Analysis
When analyzing the Apple industry on of the main tools that was used was the five forces analysis. The first force looked at was the barrier to entry, in which capital, brand loyalty and......

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Approximate Word Count: 1781
Approximate Pages: 8 (250 words per double-spaced page)

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