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Case Study: Ebay

Introduction/Summary
eBay is synonymous with internet commerce. The website offers no product, only an e-commerce platform that aligns buyers and sellers. eBay gains it revenue by charging a fee to the seller to post a product, sell the product and merchant fees for the product (if the buyer chooses to use the PayPal option). eBay is based out of San Jose, California and half of their users are outside of the United States. Per the website, eBay operates sites for 28 countries. The estimates are quoted to have international revenues surpass US revenues in 2005 (Schoenfeld).
Case Analysis
In order to grow the business to 27 sites outside of the US in just 5 years, eBay created a playbook. This playbook allowed eBay managers to reference the right conditions for their scope. The scopes included product management, web development, and internet marketing to name a few. Sharing information of various scopes and countries in the playbook gave eBay a competitive edge in the......


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Approximate Word Count: 721
Approximate Pages: 3 (250 words per double-spaced page)

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