Osim Marketing
Executive Summary
According to the Health Promotion Board, Singapore aims to create greater awareness among the citizens of the need to adopt a healthy lifestyle. To be in line with the National Healthy Lifestyle Programme, we have chosen to indirectly market the physiotherapy service tailored to office workers through the organization they work for.
This marketing plan aims to position a major new-product launch, while justifying its entry into the physiotherapy market. So far, not many companies have been successfully penetrated into this market. This has been attributed to the existence of unlicensed massage parlours which results in a budgeted pricing for each session. Secondly, the unlicensed massage parlours need not pay a hefty licensing fee to the Singapore Physiotherapy Association (SPA) and the employees are comfortable with rock bottom salaries.
PhysioSciences product offers a basic massage mix where a variety of massaging techniques could be stand out from......
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Approximate Word Count: 2719
Approximate Pages: 11 (250 words per double-spaced page)
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