Marketing Defined
Marketing Defined 1
"Marketing Defined"
Ulanda Walton
Prepared for Professor Jerome Christia
Marketing BUSN319
November 4, 2007
Marketing Defined 2
Marketing Defined
Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the primary organization, its stakeholders, suppliers, outside organizations and consumers alike. It is also influenced by social, economic, technological, competitive and regulatory environmental forces which play an important role in developing the organization's marketing plan.
So, what exactly is marketing? "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, ideas, and services to......
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Approximate Word Count: 720
Approximate Pages: 3 (250 words per double-spaced page)
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