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Running head: PROBLEM SOLUTION: GENEONE

Problem Solution: GeneOne
University of Phoenix
Transformational Leadership
MBA/520

Introduction
GeneOne was founded in 1996 and entered the biotech industry with the original mission to become a leader with groundbreaking gene technology. Home grown consumer foods raised without pesticides was becoming more popular with consumers and GeneOne soon became a profitable biotechnological company. Within eight years of foundation, GeneOne had grown into a $400 million company. Chief Executive Officer, Don Ruiz, bolstered by growing interest on Wall Street combined with leadership changes favorable to biotechnology, developed ideas to work towards a conservative forward thinking growth target of 40%. With Board and investment community support, a clear strategy was developed for a 36 month deadline. CEO Ruiz believes that IPO capital will enable GeneOne to develop new products with support advertisement and marketing. To remain......

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Approximate Word Count: 4803
Approximate Pages: 20 (250 words per double-spaced page)

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