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Executive Summary
By this executive summary, we will introduce ideas and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company, it¡¦s current assortment of products it offers, recent marketing strategies, competitors to the company, and future opportunities and threats that Apple may face.
First we will explore the Apple Company¡¦s overview which includes the company¡¦s profile, history and important events that have taken place within the company dating back to when it was first founded in 1976. The overview gives a brief explanation of how Apple first entered the market and describes the success and failures of its initial products. It explains how Apple¡¦s first attempt into the office business industry failed and why they have remained......

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Approximate Word Count: 15845
Approximate Pages: 64 (250 words per double-spaced page)

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