Nokia Product Categories
MARKETING MANAGEMENT
November 2007
Nokia cell phones have been arranged into four different categories, according to use, price, need etc. The four categories are Multimedia, Business, Lifestyle and Connect and each category contains several different phone models. Here for this exercise, I shall evaluate these different business units in relation to the 4Ps model of marketing.
1) In what way are the 4P issues different in Nokia's different mobile phone business units?
The business units were created as a means of product segmentation. Each of these units caters to a different market segment and has a different target audience. Concerning product development, each of these units sets out from a different starting point. The business phone development unit would not consider appearance and fashion-forwardness as its first priority; it would prioritize connectivity (as in internet connections, WAP, Bluetooth etc.) and time management applications such as the calendar. That......
View the rest of this paper...
Approximate Word Count: 2218
Approximate Pages: 9 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Nokia Product Categories
Nokia Product Categories. MARKETING MANAGEMENT November 2007 Nokia cell phones
have been arranged into four different categories, according ... -
Nokia Case Study
... active," "classic," "fashion," and "premium." Using the information collected about
each of these six categories, Nokia would design their product to cater to ... -
Brand Rejuvenation - A Case Study Of Sony
... Sony has suffered similar challenges from many brands such as Samsung,
Nokia, LG and others in different product categories. Sony ... -
Consultant
... Multi-category focus: Unlike many of other companies like Nokia or Sony ... the
fragmentation of retail distribution makes Samsung behind in all product categories. ... -
Brand Nokia
... NOKIA 3315 AUDIO NOKIA 2300 HEADSET CUSTOMER CARE TONES PRODUCT CARE NOKIA 2600
DATA ... existing brand name to launch new products in other categories it is ...
Frat Files
Members
Information
