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Industry Analysis Limited Service Eating Places Industry

Part I – Industry Definition
Limited-Service Eating Places Industry

"Limited-Service Eating Places in the US" (NAICS 72221 and SIC 5812) is an industry that consist mainly of establishments that provide food service where customers usually order and pay for the items before eating. This industry, which accounts for more than one third of the entire restaurant dining industry, is categorized into three main segments (Bramhall). The first segment is limited service restaurants, which include drive thru and take out facilities. This segment currently has the largest market share. These establishments tend to specialize in limited menu items, such as hamburgers, pizza, sandwiches, and/or chicken (Basham 9). The second segment includes coffee shops, ice cream and donut shops. And the last segment consists of cafeterias. Establishments such as ice cream or yogurt shops, doughnut shops, bagel shops and cookie shops are also categorized under this industry. Key players in this......


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Approximate Word Count: 2583
Approximate Pages: 11 (250 words per double-spaced page)

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