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The marketing mix

Generally speaking, the SaniSpray is a convenience consumer product. It needs to be priced affordably, it needs to have a widely spread distribution in convenient locations and it needs mass promotion, while still targeting more specific segments of the Canadian population.

Product:

SaniSpray is entering the market not only to sanitize hard surfaces such as toilet seats, but also to deliver memorable customer experiences. In order to do so, it is interesting to look at the three-level of product theory.

The first thing Cristal Clear Inc. focuses on is the core benefit of SaniSpray: it is evidently to solve the widely spread sanitation problem in public restrooms. It seems the problem is more oriented toward the women in Canada, hence the reason why the product targets this segment of the Canadian population.

As for the actual product, here is a detailed description of not only the content of SaniSpray but also the brand name explanation, the......

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Approximate Word Count: 1277
Approximate Pages: 6 (250 words per double-spaced page)

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