Ipod's Imc
Apple introduced the first iPod in late 2001. There were other mp3 players in the market at that time, nevertheless, iPod have taken the biggest bite out of the market share. Within one year from January 2004 to January 2005, its US market share tremendously increased by 34%, from 31% to 65%. What could have caused this rapid increase?
Apple launched an advertising campaign by the name of silhouette campaign' in late 2003. The Apple iPod silhouette commercials are a family of commercials in a similar style that form part of the advertising campaign to promote the iPod. The commercials include television commercials, print ads, posters in public places, and wrap advertising campaigns, and are unified by a distinctive, consistent style (wikipedia the free encyclopedia). Every silhouette ad features dark silhouetted characters in dancing poses against bright-colored backgrounds. The earphones, cord and iPod appear in white, so that they stand out in contrast to the background......
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Approximate Word Count: 782
Approximate Pages: 4 (250 words per double-spaced page)
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Ipod'S Imc
iPod's IMC. Apple introduced the first iPod in late 2001. There were other
mp3 players in the market at that time, nevertheless, iPod ...
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