FratFiles

• Save Paper

L'Oreal's Global Makeover: Case Study

Problem: L'Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea and Shu Uemura, their trouble gaining a presence in the Japanese market, and the lack of revenue in certain areas of their products offerings. There is also some loss in business for high demand products during turnover time as buyers wait for new shipments.

Condensed Recommendation: L'Oreal should carefully select a CEO candidate who has experience in global management and the ability to spot trends. L'Oreal should proceed with the potential takeover of Japanese Shu Uemura, but they should reconsider the Nivea takeover as it may open them to a potential takeover threat. They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market. They should also flesh out their......

View the rest of this paper...

Approximate Word Count: 3608
Approximate Pages: 15 (250 words per double-spaced page)

Similar Essays

1. L'oreal - Business Policy And Strategy
   

   L'Oreal - Business Policy and Strategy Introduction L'Oréal was established in 1909, and by now the company is one of the leaders in the beauty market while providing a wide

2. L'oréAl Story
   

   L'Oréal Story L' oréal - Building a Global Cosmetic Brand "It is a strategy based on buying local cosmetics brands, giving them a facelift and exporting them around the world."

3. L'oreal
   

   L'Oreal L'Oreal's Global Makeover: Case Study Problem: L'Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea

4. L'oréAl
   

   L'oréal SOMMAIRE Introduction 4 I. L'OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6

5. L'oreal Company Analysis
   

   L'Oreal Company Analysis One of the biggest names in the make-up industry is L'Oreal. L'Oreal runs a massive worldwide operation employing nearly 62,000 men and women of various