Legal Issues In Reduction Of Workforce Paper
FastServe Inc. is a $25 million company in the direct marketing of sports apparel industry. The company has 350 employees. In an effort to concentrate sales on America's sports oriented generation Y clientele, the company made a strategic move into an online sales approach.
With this strategic move, FastServe moved 10% of its employees to manage the online stores and try to increase sales. The company also created and implemented a program for the websites that served as virtual mannequins, called 3-D drape-n-see'. At first, the 3-D mannequins attracted many new customers from the targeted age group; however, soon after the websites went live, they realized that potential buyers were not staying on the website and completing transactions because the program was too cumbersome to download.
FastServe realized that the 3-D mannequin technology was not worth the costly investment for the amount of business it created in return. Due to the problems with the website main marketing......
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Approximate Word Count: 1824
Approximate Pages: 8 (250 words per double-spaced page)
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