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1.0 Introduction
1.1 XYZ Manufacturing, Inc.
Our group has selected XYZ an affiliate of XYZ as our reference organization, focusing on the Company's sales business unit comprising of 330 employees.

XYZ's business is the manufacturing, distribution, and sale of fast moving consumer goods. Approximately 70% of the Company's sales in the XYZ are through traditional privately owned and independent small retail stores distributed nationwide.

Appendix A presents the organizational structure of XYZ sales business unit.

The goals of the sales business unit are:
1. Grow sales volume
2. Attract, develop and retain the best talent
3. Maintain good relations with the trade market
1.2 What is Employee Engagement?
Whilst the current lack of empirical research on employee engagement has resulted in speculation that it is merely a fad with little theoretical basis, Saks (2006) study supports the concept that engaged employees will have a higher quality relationship with their......

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Approximate Word Count: 4505
Approximate Pages: 19 (250 words per double-spaced page)

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