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Department of Marketing

Dhaka University

Course Name: Business Environment



Preface

The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural, demographic, social, economical, political, technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business and society. The question is how much we have learnt from this course? Let us find out the answer to this question.

Global Environment

The global environment or total environment is an enormously complicated, dynamic and changing system. It is the sum total of all forces and conditions that, act on an organism or community of organism, including men. One party if this global environment is the natural system. There are three components of the natural environment. These are:......

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Approximate Word Count: 4598
Approximate Pages: 19 (250 words per double-spaced page)

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