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As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting?

2. Does SK-II have the potential to become a global brand within P&G's worldwide operations? Why or why not?

3. Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?

4. How should he implement your recommended option? What are the implications for P&G's new post-O2005 organization? What support and/or resistance do you expect? How will you manage it?

1. Since SK-II was developed specifically keeping the Japanese consumers in mind, DeCeasare needs to do enough research t find out whether the product will be accepted in other countries. Beauty products followed the framework of having a common base and then the product was introduced in different regions. Every......

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Approximate Word Count: 520
Approximate Pages: 3 (250 words per double-spaced page)

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