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The Value of Diversity in the Workplace
University of Phoenix
SOC/315: Cultural Diversity
Group SC07ELEC08
Allan F. Brooks
November 27, 2007

The world is becoming smaller every day. The Internet, mass media, telecommunications and mass transportation have all contributed to the shrinking of international market. Because of these technologies, there is a continuing necessity for companies to address the needs of a very diverse market so that they can be competitive. Companies must now ask themselves what they can do to increase the number of customers for which they serve while determining the needs of these customers. This business process makes diversity a crucial part of a company's growth and operation.
Hiring and retaining employees with diverse backgrounds to meet the demands of the global marketplace is the first step to meeting these challenges. Companies like EBS PaineWebber (Grano, 1999) have committed themselves to diversity so that they can......

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Approximate Word Count: 893
Approximate Pages: 4 (250 words per double-spaced page)

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