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Starbucks Marketing Mix

Assignment No.1(Individual)



Capital University of Economics and Business
BTEC center

Unit Name: Quantitative Techniques for Business
Unit Code: 20746P
Unit level: H1
Unit Tutor: Lili Kang
Student Name: Lan Ma
Date of issue: Sep 3rd, 2007
Date of submission: Sep 25th, 2007

Content:

Abstract
u Literature review-----------------------------------------3
Introduction
u Company Name £ºStarbucks Coffee-------------------3
u Background ------------------------------------------------4
Data description
u Primary Data-----------------------------------------------5
u Secondary Data -------------------------------------------5
u Description ------------------------------------------------7
Result
----------------------------------------------------8
Reason for the investigation result
----------------------------------------------------8
Conclusion......


View the rest of this paper...

Approximate Word Count: 2040
Approximate Pages: 9 (250 words per double-spaced page)

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