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Jones Blair Case Study

SUMMARY

1) How might the architectural paint industry be characterized? 4
a) The US paint industry 4
b) Architectural paint industry 4
2) How might the JB market area be characterized? 5
3) How can this market be segmented? 6
4) Which market to pursue? 7
a) Non-DFW Household, a high potential for growth 7
b) Urban professional, wants high quality paints 7
c) Non-DFW Professional, already dominant 8
d) Urban Household, very price- sensitive 8
5) What competitive position does Jones Blair have in its market? 8
6) What strategy should JB adopt to reach the segment sought? 8
a) Spend additional $350,000 on corporate advertising 8
Pros 9
Cons 9
b) Cut price by 20% 9
Pros 9
Cons 9
c) Hire one additional sales representative 10
Pros 10
Cons 10
d) Do Nothing (Status Quo) 11
Pros 11
Cons 11
7) Recommendations 11
SLIDES 13


1) How might the architectural paint industry be characterized?
a) The US paint industry
The US paint industry is considered to be a......


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Approximate Word Count: 2628
Approximate Pages: 11 (250 words per double-spaced page)

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