What Is Corporate Strategy ?
Corporate-level strategy is focused mainly on the decisions over the scope of the firm's activities, mainly: product scope, geographical scope, and vertical scope. One of the myths of corporate-level strategy is that strategy formulation can be separated from implementation—that strategy is constructed first, then the appropriate management and organizational structure is selected afterwards. Unfortunately, this will result in a poorly designed strategy since it does not take into account the conditions under which it will be implemented. For this reason it needs to be recognized that strategy and structure are interdependent on each other. Basically, as Tom Peters said, "Strategy is structure."
To understand corporate-level strategy, one must first observe the transformation of the corporation over time. Firms first came to exist because they were more efficient in organizing production than were market contracts between individual workers. From the early 19th century......
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