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Parenting Styles

You are the CEO of a conglomerate with many businesses in many industries in many geographic regions.
a) Discuss what Goold and Campbell Style you are likely to adopt( justify your selection)
b) How do you manage synergies in the portfolio
c) How do you ensure companies you acquire fit into your ‘Heartland' in the Goold, Campbell, Alexander Parenting- Fix matrix? Specifically outline how you intend to add value to the acquisition you make.

(A)
Conglomerates face the challenges involved in managing multiple activities in multiple markets. One such challenge involves determining the best corporate style to manage these units in order to add value, and potentially more value than other parents could add and prevent these businesses being handicapped by the centre. Essentially, ‘putting one's eggs in different baskets" may reduce the risk in the overall portfolio but requires that the firms management possess the strong capabilities necessary to successfully execute this......


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Approximate Word Count: 1330
Approximate Pages: 6 (250 words per double-spaced page)

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