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Virgin Media - Marketing Mix

Virgin Media

Virgin Media began trading in early 2007, as a result of a merger between cable operator NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At launch, the new company heralded itself as being the first single provider of ‘quad-play' (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second – largest subscriber base in the United Kingdom.

Product

Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions. From the company's beginnings as two small cable companies (International CableTel, latterly NTL, and Croydon Cable, latterly Telewest), a series of mergers & acquisitions have seen the company develop into one of the leading media providers within the UK.

Virgin markets itself......


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Approximate Word Count: 1492
Approximate Pages: 6 (250 words per double-spaced page)

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