The Making Of Advertising
The book is edited by Syeda Imam, who has worked as a Senior Executive Creative Director in the JWT group of companies (HTA and Contract) that Subhas Ghosal so carefully nurtured and led over these years. The book also has reminiscences, letters and speeches made by Ghosal on various occasions on subjects as wide ranging as rural advertising and the plea for India as the venue of the Asian Advertising Congress. It also has beautifully crafted pieces by felicitous writers such as Gerson Da Cunha, Anvar Alikhan, Ivan Arthur and so on. The book reveals happy and warm moments revealing Subhas Ghosal's character, summed up in his own definition of an "austere elite": "You need to be elitist if you are going to set standards in your work, in your life and in the way you touch other people's lives. By elitist I mean rigorous in analysis, precise in language, aesthetic in taste."
The brief and unique facts about Ghosal's career have been well recounted elsewhere. To this day he remains......
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