Carrefour
Carrefour
Carrefour is the second largest and more successful hypermarket company in the world behind Wal-Mart. In Europe is the hypermarket with more revenues and sales. Carrefour has presence in 30 countries around the world and owns 12.028 stores worldwide (Carrefour, 2006). Carrefour founded the idea of retail-shop which means food- retailers and contains supermarkets, hypermarkets, hard discount, convenience stores, cash and carry, and e-commerce.
Carrefour was created in 1959 by the Fournier and Defforey families. They opened their first store on the year of 1960 in Annecy, Haute-Savoie. The history of Carrefour can't be tracked only focusing on Carrefour itself, is has to be tracked following at the same time the history of their best business partner Promodes. Through history Promodes and Carrefour have been competitors in the food-retail market but any of those companies were not successful until their alliance in 1999. In 1963 Carrefour opened their first hypermarket......
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Approximate Pages: 5 (250 words per double-spaced page)
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