Value Discipline For Businesses
Main Point
The main point of this chapter is the importance for companies to focus and excel in one of the three "value disciplines" in order to become the market leader in their industry:
Best cost (operational excellence)- companies must provide lowest price for product; in addition, dependability, and convenience. Key strength is strong execution, manufacturing, delivery, and service systems are kept running smoothly to ensure convenience and lowest prices.
Best product (product leadership)- companies provide the highest-performing products in their industry. Continuously innovating, leading their industry in establishing and redefining the state of the art. At the same time, offer competitive pricing levels. Key strengths are invention, product development, and market exploitation.
Best solution (customer intimacy)- companies develop close relationships with their customers and offer total solutions to their problems. Key strengths are......
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