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Five Forces Model
(Highly Negative. Range from 1-5)

Rivalry (3)
1. How many companies in industry?
As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.

2. How do they compete each other in term of 4P marketing strategy
Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.

Price: They have pricing strategy for different group of consumer. The price of their shoes varies depending on the type of the shoes, the feature of the shoes,......

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Approximate Word Count: 1534
Approximate Pages: 7 (250 words per double-spaced page)

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