What Does It Take To Compete In A Flat World
What Does It Take to Compete in a Flat World?
Published: October 31, 2007 in Knowledge@Wharton
When Thomas Friedman wrote his popular book, The World Is Flat,
one of its central arguments was that geography might soon become
history. The proliferation of information technology and
telecommunications networks has integrated the world in ways that
were unimaginable in the past -- and this has transformed how
companies produce and distribute products and services. One result of
this transformation is the rise of networks of companies that are
bound together through IT and logistics. How can firms strive for and
gain competitive advantage in such an environment? Victor and
William Fung, group chairman and managing director of Hong
Kong-based Li & Fung, and Yoram (Jerry) Wind, a professor of
marketing at Wharton, deal with this issue in their new book,
Competing in a Flat World: Building Enterprises for a Borderless
World. They recently spoke with Knowledge@Wharton.
An......
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Approximate Word Count: 5799
Approximate Pages: 24 (250 words per double-spaced page)
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