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MAJOR ISSUE
From the perspective of Ryanair, the major issue facing the firm is its valuation in the long-term, known as its economic value. Although the firm maintains a bullish outlook, there are diverging opinions regarding the valuation of the firm among investors. The valuations of the firm vary widely, with stock price estimates ranging from €3.05 to €7.57. This range reflects discrepancies on whether Ryanair has solid business model and fundamentals as well as numerous issues that plague not only Ryanair, but the airline industry as a whole. These issues are as follows:
· Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Increased competition has and will continue to force Ryanair to reduce fare prices.
· Costs: Regulation, although beneficial in some regards (cut-price deals), has also been costly for Ryanair. An unfavorable......

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Approximate Word Count: 1617
Approximate Pages: 7 (250 words per double-spaced page)

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