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Facing the competition from global giants is now a very common scene for the local companies in the emerging markets. As with this case, SADAFCO is struggling to rival with those globally well-known competitors.
As a local company, however, SADFCO has its own strength against its foreign competitors. SADFCO¡¯s brands are well recognized by local consumers. It will take a certain period of time and money for the foreign competitors to gain the same level of reorganization. In addition, the company¡¯s well established local distribution network system would also largely decrease the cost of distribution. Moreover, it has a better understanding of the culture of its market. This is a very important element in a market dominated by certain consuming pattern. As with this case, the understanding of Islamic culture and Muslim¡¯s shopping habit plays a crucial role in a company¡¯s marketing strategy. For example, foreign competitors used to use larger packing volume of ice cream......

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Approximate Word Count: 726
Approximate Pages: 3 (250 words per double-spaced page)

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