Rural Marketing
Rural marketing... Selling in Rural India
The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore
TO expand the market by tapping the countryside, more and more MNCs are foraying into India's rural markets. Among those that have made some headway are Hindustan Lever, Coca-Cola, LG Electronics, Britannia, Standard Life, Philips, Colgate Palmolive and the foreign-invested telecom companies.
Opportunity
The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural population is nearly three times the urban.
As a result of the growing affluence, fuelled by good monsoons and the increase in agricultural output to 200 million tonnes from 176 million tonnes in 1991, rural India has a large consuming class with 41 per cent of India's middle-class and 58 per cent of the total disposable income.
The importance of the......
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Approximate Word Count: 1199
Approximate Pages: 5 (250 words per double-spaced page)
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