Marketing And Strategy - Organic Food
One of the most significant forces in changing consumer needs that current marketers face are the ever increasing environmental issues that people are becoming aware of. Consumers are interested in how goods are produced,especially in the food market where there is the increasing issue of labour exploitation and genetic modification. This has gained a lot of momentum in recent years with the growth of the Organic sector and Fair Trade' products.
In 2004, the retail market for organic products in the UK was worth an estimated £1.213 billion, and 11% increase on 2003, (Soil Association's Organic Market Report, 2005). This notion is backed up by Mintel, "In most of the consumer research we carry out around a quarter of consumers are concerned about green matters, seek out fair trade products or healthy ranges of foods. That is a substantial proportion of the customer base of any food retailer and so cannot be ignored" (UK retail briefing-Household goods focus, 2006).
Genetically......
View the rest of this paper...
Approximate Word Count: 2223
Approximate Pages: 9 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Frat Files
Members
Information
© 2009 FratFiles.com.