Reasons For A Change In An Organisations Product Or Service
Organizations will change the goods or services they provide, more often than others. This can be for many reasons such as social trends, competition, advances in technology and occasionally from accusations from pressure groups. Social trends give a broad indication of the society in that particular country, by analyzing previous economic data. Social trends will have an effect on the services or products that organizations provide, for example as technology advances in the car industry, and the public require a vehicle that is friendlier towards the environment. This will result in the organization needing to make the factory and the car itself more fuel efficient, and release less harmful gasses. All of these things lead to customer satisfaction, which in turn will lead to the customer expecting a better service. Eastgate Ford in Canada, for example, have included in their mission statement that their tradition of customer satisfaction has brought their customers back year......
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