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Contents
Executive Summary
Introduction
Market Definition
Market Sectors
Market Size
PEST Analysis
Porter Five Force Analysis
Competitors Analysis
Boston matrix
Shareholders
SWOT Analysis
Conclusion

Executive Summary

For thousands of years, mankind has enjoyed spending money on games of chance. Today this has developed into a multi-billion dollar worldwide phenomenon- the gambling industry.

While the total number of gambling enterprises has fallen in recent years the overall number of people employed in the industry has increases, suggesting that enterprises are now larger than they were a decade ago. The way people bet has been revolutionised of recent years with the online gambling industry taking over the traditional high street bookmakers. Betting exchanges on the internet where punters can offer bets to other punters. Meaning the average punter can now act as the bookie and say that a certain event will not happen.

To understand the impact of the......

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Approximate Word Count: 3903
Approximate Pages: 16 (250 words per double-spaced page)

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