Marketing Tools
Abstract
There are different models and approaches needed for internet business. The difference can grow and take on different looks compared to a Business to Customer (B2C) or Business 2 Business (B2B). The purpose of this paper is to explain how marketing differs on a B2C site to a B2B web site. Specifics examples will be provided to demonstrate the differences.
Marketing Tools
When looking towards the future of the success of any business the right marketing tools must be identified. The correct target audience must also be reviewed prior to startup. With a B2C the target audience is the end user and finding the right approach and needs of those customers must be identified. With a B2B the customer becomes the distributor and marketing to these types of business can become difficult and requires a different look from the Internet. Identifying the customer, creating an Internet site that attracts the correct customers, and attracting more customers is important for both a......
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Approximate Word Count: 703
Approximate Pages: 3 (250 words per double-spaced page)
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