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Corporate Overview Of Coca-Cola

CORPORATE OVERVIEW

The Coca-Cola Company was founded in 1886, when an Atlanta pharmacist, Dr. John Pemberton, invented the first Coca Cola formula, a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub in a three legged brass kettle in his backyard. Coca-Cola was initially sold in Atlanta's largest pharmacy, Jacob's Pharmacy as a patent medicine allegedly curing myriad diseases including morphine addiction, dyspepsia, neurasthenia, headaches and impotence for five cents a glass.1 Later, the carbonated water was added to the syrup to make the beverage what we know today as Coca-Cola. One of Pemberton's close friends, Frank Robinson named the company; he also penned the famous Coca-Cola logo in unique script.

Background:
Dr. John Pemberton sold a portion of the Coca-Cola Company to Asa Candler, who incorporated it as the Coca Cola Corporation in 1888. After Pemberton's death Candler acquired complete ownership of the Coca-Cola business in 1891 for......


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Approximate Word Count: 907
Approximate Pages: 4 (250 words per double-spaced page)

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