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ABSTRACT

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy is considered most effective when it is an essential factor of business approach, central to how the organization will productively utilize consumers, prospects, and competitors in the market arena.

INTRODUCTION

Every marketing strategy is unique. The marketing strategy section of a business plan outlines the game plan to achieve the desired marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about the 4Ps (Product, Price, Place, and Promotion). The 4Ps of marketing can then be utilized to form a marketing plan to pursue a defined strategy. A marketing strategy supports the objectives of a business, thus defining a general approach as a means to completing those......

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Approximate Word Count: 1830
Approximate Pages: 8 (250 words per double-spaced page)

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