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1. Introduction

Culture consists of patterns of behavior and beliefs which characterize a group of people at a given point in time. The behavior may relate to religious practices, rituals, food choices etc.
[ Bidney, 1994]. Within the health system, cultural awareness is an understanding of the likely impact of these behaviors and beliefs, on health, illness, care and hospitalization. In the global economy effective intercultural communication is a "must". Business success is now build on understanding and nurturing strong relationships with international and multicultural colleagues, customers and clients.
Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or basic misunderstanding could ruin or delay months of work.[Kwintessential, 2005]. Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds......

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Approximate Word Count: 4562
Approximate Pages: 19 (250 words per double-spaced page)

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