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The location of my new Wendy's Restaurant Franchise will be located in Gilbert, Arizona. I chose this location, because I recently purchased a home in Arizona and realized the need for fast food restaurants in the neighboring area. The limited number of fast food chains made it ideal to position my franchise to potentially dominate the fast food industry in Gilbert, Arizona. One of my target demographics will be women, who make up 49.9% of the total population of Arizona. The population as a whole has increased by 20.2% from April 1, 2000 to July 1,2006, which means the market niche (women) population has increased exponentially as well. My second demographic will be persons under 18 years of age, which represent 26.6% of the total population.
Target Market #1 Scenario
Three product differentiations appealing to my first target market of women are:
1) Baked Potato Bar (offering every topping imaginable) - which will cater to the baked potato enthusiast.
2) Salad Bar (Using......

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Approximate Word Count: 923
Approximate Pages: 4 (250 words per double-spaced page)

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