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PFIZER
Table of contents :
I. Company overview 5
II. Financial Ratio Analysis 19
A. Short – term liquidity ratios 19
B. Long- Term solvency ratios 25
C. Profitability ratios 28
D. Market price and dividends ratioÂ…Â…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…34
III. Cash Flow Analysis 39
IV. Business Valuation 48
DISCOUNTED CASH FLOW 48
1. Assumptions for the future 48
2. Discounted Cash Flow Analysis 51
3. Final conclusions on DCF for Pfizer 57

I. Company overview
History
1849
Charles Pfizer & Company opens as a fine-chemicals business. A modest red-brick building in the Williamsburg section of Brooklyn, New York, serves as office, laboratory, factory, and warehouse. The company's first product is santonin — a palatable antiparasitic which is an immediate success.
1862
The first domestic production of tartaric acid and cream of tartar, products vital to the food and chemical industries, is launched by Pfizer.
1868 The expansion propelled by the Civil War continues......

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Approximate Word Count: 13403
Approximate Pages: 54 (250 words per double-spaced page)

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