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STRENGTHS

Strong management team and good corporate strategy in both North American and overseas markets

First movers advantage in e-commerce

Brand recognition and reputation

Trademark "Just Do It"

Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.)

Strong control over its own distribution channel

Strong customer base

Strong financial position with minimal long term debts

Innovative designs in footwear enabling consumers to design their own shoes online

Brand reputation and recognition

Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) Adidas even offers items not available in its retail stores

Emerging brand name

Pricing strategy is competitive to Nike's

Merger with Salomon will allow Adidas to gain a strong foothold in the Skiing Industry

Secondary web sites (i.e. soccerevolution.com to simply promote soccer, Adidas leads the......

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Approximate Word Count: 2358
Approximate Pages: 10 (250 words per double-spaced page)

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