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TABLE OF CONTENTS

NETFLIX, INC. 1
Company Images Montage 1

INTRODUCTION 2
Purpose Statement 2
Company Profile: Netflix, Inc. 3
Industry Profile: Video Tape and Disc Rental 4
INTERNAL ENVIRONMENT ANALYSIS 8
Resources 8
Capabilities 11
Core Competencies and Distinctive Competencies 14
Value Chain Analysis 17
Weighted Competitive Strength Assessment 30
SWOT Analysis 33
REFERENCES 34
APPENDIX 36
Team Evaluation Form 37




Company Images Montage



INTRODUCTION

Purpose Statement

The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc Rental industry. To begin this appraisal, the report will examine Netflix's:
 Resources;
 Capabilities;
 Core Competencies; and
 Distinctive Competencies.
The report will then probe further into Neflix's internal state of affairs by......

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Approximate Word Count: 7066
Approximate Pages: 29 (250 words per double-spaced page)

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