Pestl Analysis
The concept was first used by Michael Porter in 1985 ( Porter, 1985). The value chain is employed to describe the activities within an organisation which together create a product or a service. It is the cost of these value activities and the value that they deliver that determines whether or not best value products or services are developed (Johnson and Scholes, 2006).
Porter identified the 'value chain' as a means of analysing an organisation's strategically relevant activities in order to understand the behaviour of costs. Competitive advantage comes from carrying out those activities in a more cost-effective way than ones competitors. ( www.outsourcing.lt)
(Source: www.outsourcing.lt/images/mainpics/valuechain.jpg)
According to Porter, the primary activities of the company are:
• Inbound Logistics. The process can be briefly described as the areas concerned with receiving the goods from suppliers, storing them until required for further distribution and operations......
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