Campus Calender
Executive Summary
Producing, selling and marketing a Campus Calendar by the eight junior students (known as Collegiate Images) from the Eastern Washington University, although it is the best potential products, there are a lot of factors that need to be addressed ensuring it is a profitable business .
Insufficient start-up capital to cover the production, distribution and promotional cost, the free calendar distribution by the University may suppress the students from buying additional calendar and moreover results from the survey projected only 54% from the student's body ; equivalent to 4000 students, who will be interested buying the calendar are the main weaknesses and threat.
On the bright side, the results from the survey conducted by Collegiate Images on what are the students' expectations from the calendar are the key elements in developing the calendar's feature, quality, designs and contents. Generally students would like to have a school year calendar with a large......
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Approximate Word Count: 2108
Approximate Pages: 9 (250 words per double-spaced page)
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