Consumer Behavior
INTRODUCTION
This research project is about to study on consumer ethics in Malaysia. According to dictionaries, ethics means principles, morals, beliefs, moral values and etc. Meanwhile, consumer ethic means the morals that consumer show or display in doing for purchasing, using and servicing. This research paper had narrowing to the segmentation of consumer in Malaysia which to see how their react towards ethics in their daily life.
As for the Malaysian consumer, the ethical disciplined is more in the line of Islamic perspective and their culture itself. For example, the problems of halal product, this is clearly shown that the Malaysian consumer is really aware with it which shows the good ethical conduct. As for the other races, their ethical is shown when it comes to the problems of the product itself such as price and the quality.
From the Western perspective, the ethical conduct is more on individualistic behavior that is really cross culture with the Malaysians......
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Approximate Word Count: 1768
Approximate Pages: 8 (250 words per double-spaced page)
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