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Acer, Inc was started in 1976 as a company originally named Multitech by Stan Shih, his wife, and three friends. He lies the foundation that was later called Acer 1-2-3 saying that above all, customer came first, employees second, and shareholder thirds. Acer was known by its strategy to develop joint ventures to expand sales, join force with commoners' culture, and targeted small neighboring markets that were lesser interest to global giant.
Its offshore expansion plan started in 1987 with the acquisition of Counterpart, US manufacturer of low end minicomputers). This strategy was strengthening when Shih appointed a former IBM executive named L.Lue in 1989. Lue performed reengineering on the organization and management approaches, introduction of SBU/RBU, layoffs, and paratroopers. SBU involve production and engineering, design, development while RBU involve sales, marketing, and distribution. While able to moved Acer to expand globally, Lue was unable to bring stability to the......

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Approximate Word Count: 470
Approximate Pages: 2 (250 words per double-spaced page)

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