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Marketing Tools

A critical element of an organizations web site is how well it implements the tools of marketing. Some of the fundamental elements that are considered in the development of the web page include; an assessment of the organization’s needs, good research of the audience, site development to reflect the character and reputation of the organization, ensuring an adequate level of animation, programming and multimedia, and most important ensuring the site is hosted on a reliable high speed connection, and use a dependable server/backup. The use of banners, shopping cart simplification and continuous adaptation to consumer desires for particular products or services are all significant web page marketing tools that a successful organization also considers when developing and maintaining their web site.
This paper will discuss the use of marketing tools for Wal-Mart, Target, and Kmart, and will evaluate the customer service of all sites.
Wal-Mart Web Site......

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Approximate Word Count: 970
Approximate Pages: 4 (250 words per double-spaced page)

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